The international luxury maison Montblanc introduces its new mobile campaign to capture and experience the same instant together. Inspired by the idea of recording time, Montblanc introduces “The Montblanc Worldsecond”, a vivid photo contest inviting everyone to photographically capture moments of beauty. At exactly the same instant, all over the world, various images will be created. A specially developed mobile photo app, for iPhone and Android, features a unique countdown function, ensuring that the smartphone cameras of all participants worldwide will take a picture at the very same moment.
The photos taken within the involving app are uploaded to the website Worldsecond.montblanc.com, creating a stunning mosaic of globally shared moments – being the “Worldseconds”. Over the course of the campaign, Montblanc will “record” 60 digital Worldseconds until end of December 2012. That is, 60 opportunities for participants to let their imagination and creativity run free.
From November 1st, 2012, app users and visitors to the website can choose from the uploaded photos to compile their own photo galleries, having the opportunity to share them through a variety of social media channels. The contest ends on December 31st, 2012. In early January 2013, the winner in each category – Worldsecond Photo and Worldsecond Gallery – will receive a watch from the Montblanc TimeWalker collection.
The Montblanc Worldsecond mobile app is available for free for Apple iPhone and Android phones since November 1st. Every second counts!