By Marc Menant on - Watch & Jewellery
Confidential jewelery Brand Aymes just opened a boutique in Paris, located at 4 place de Valois, 75001 Palais Royal.
The place seems pretty original (See picture above) with its white design, made of lacquer and futuristic lights. To be honest, it looks to me much more like a fashion brand' flagships than a jewelry shop and I wonder how the customers will perceive the place as they might be used to jewelery boutiques with very different design...
By Marc Menant on - Watch & Jewellery
A couple of days after its boutique opening in Gstaad, Hublot opened a new point of sales in Courchevel, a French well-known sky resort.
With this new opening, Hublot aims at reinforcing its legitimacy on the sport-casual segment and at increasing its visibility in a place known for the quality of its clientele.
Hublot Boutique Courchevel Rue du Rocher, Courchevel 1850 T.+33 (0) 4 79 41 18 82
Post in French here
By Marc Menant on - Lifestyle
By Marc Menant on - Fashion & Leather Goods
Fashion brand Hugo Boss was giving away an exclusive shopping experience with the popular actress Chloë Sevigny. The event took place on December 14, 2011 in the New Yorker BOSS store in the Meatpacking District. And guess what... It could have been you as entry was open to all foursquare followers who check in on foursquare at a Hugo Boss store between November 28 and December 6, 2011.
The winner, a cute 21 year-old French girl from Paris, received a flight to New York including hotel accommodation. The highlight of her first visit to the international metropolis was the shopping date with the style icon Chloë Sevigny.
At the store she could explore the entire collection together with the actress and got fashion advices from the style confident star in a relaxed atmosphere. After more than two hours of shopping (experience) the young student left the New Yorker store with three new outfits for different occasions and lots of new styling tips.. The internationally known fashion blogger Bryanboy attended the event, so the fans were able to follow it live on Twitter.
By Marc Menant on - Lifestyle
In Zurich, once again... This city is the real heart of Switzerland. Its has its own pace of life, its own atmosphere, not as dynamic as Paris but more inspiring than Geneva. To give the statement more credit, just let me add that the cool bag brand Freitag was created here a couple of years ago.
Every year, the city offers a great spectacle during Christmas time and every street glitters. One of the must-sees is the Swarovski X-Mas tree that finds its place in the main hall of Zurich HB train station. So big, so impressive and so beautiful...
Article en français ici
By Marc Menant on - Fashion & Leather Goods
I started Passionluxe.com in October 2005. Since then, I have been thinking of presenting some of my readers, simply because this blog would have no point of being without you! A couple of days ago, I told this to a friend of mine, Isil, and I go this reply: “Sounds great. I will send you an email soon”. And I got the email within a week with this short note: “Ankara, Turkey, some months ago. I am sure you will love a detail on those pictures!” That’s how Isil became the girl with the Alhambra bracelet.
Photoshooting in Ankara. Isil is wearing a Van Cleef & Arpels Lucky Alhambra bracelet in white gold with white and grey mother of pearl, turquoise and Lapis-Lazuli.
Article en français ici
By Marc Menant on - Lifestyle
A snapshot of a Sunday afternoon in Geneva...
Winter sun on the valley. In the background, you can see the Jura. Snow is finally here. Great ski sessions are coming soon!
The SIHH (Salon International de la Haute Horlogerie) will take place in Geneva next January. I am reading the watchmaking companies' press releases once more. I just found back the one of Baume & Mercier and the candle that came along with it. A warn thank you to Baume press team!
Since a couple of years, the brand has been restructuring its collection and I must admit I am a bit more convinced by the products year after year. The Capeland flyback chronograph presented by my fellow blogger Martin on his website named Leblogdesmontres is superb with its retro style.
Another press release and another type of business : Ralph Lauren is developing its collection Denim & Supply. It's quite raw with a touch of New-York!
Article en français ici
By Marc Menant on - Fashion & Leather Goods
It was in 2008, I think. Marie, who was a colleague of mine, called me as we had to discuss an important point. After finalizing the last details of our marketing operation, Marie told me that some of her friends were launching a shirt brand and that they were currently developing the retail network and the visibility of the brand named Mr. Baron. A couple of days later, I received a shirt from her with a short message: "Cette chemise vaut tous les discours marketing." that can be translated: "This shirt is worth all the marketing speeches". It was pretty self-confident, isn't it?
Actually, not really. We are now in 2011 and I still have the shirt that has been washed and ironed so many times (See pictures below and above) but it still looks almost brand new! I think that's the best proof of quality.
Unfortunately, Marie is not a colleague of mine anymore as we both continued our career in other places. However, Mr Baron is still on track. The brand just opened a pop-up store in Paris last Thursday (See pictures below).
You can discover Mr. Baron's products in Paris (1, rue de Richelieu) but you better be quick as it closes its doors tomorrow at 5pm!
Pop-ip Monsieur BARON, from 8th to 11th of December, 1 rue de Richelieu 75001 Paris. Subway: Palais Royal ou Pyramides. In partnership with My Pop Up Store. More details at vip @ monsieurbaron dot com
Article en français ici.
By Marc Menant on - Fashion & Leather Goods
By Marc Menant on - Lifestyle
Some pictures taken yesterday in Zurich, on "Bahnhofstrasse" street, the equivalent of the Parisian "Champs Elysées" and "Georges V" avenue.
Picture 1: A good Saturday afternoon always starts with a coffee (What else?)
Picture 2: Rado display in Globus. The Swiss watchmaking brand communicates on the slenderness of its calibers. Another proof (Do we still need one?) that this type of mechanical complication is a must-have.
Picture 3: A huge gold nugget in front of the Bucherer boutique. Interesting way to promote the exclusive positioning of the jewelery / watch making store and a good tool to protect the entrance against ram raids.
Picture 4: Swiss watchmaker and jeweler Piaget is working hard to finalize its new boutique in Zurich to open very soon.
Pictures 5 and 6: Ferrari. Dream car!
Picture 7: Sexy display...
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