It was in 2008, I think. Marie, who was a colleague of mine, called me as we had to discuss an important point. After finalizing the last details of our marketing operation, Marie told me that some of her friends were launching a shirt brand and that they were currently developing the retail network and the visibility of the brand named Mr. Baron. A couple of days later, I received a shirt from her with a short message: "Cette chemise vaut tous les discours marketing." that can be translated: "This shirt is worth all the marketing speeches". It was pretty self-confident, isn't it?
Actually, not really. We are now in 2011 and I still have the shirt that has been washed and ironed so many times (See pictures below and above) but it still looks almost brand new! I think that's the best proof of quality.
Unfortunately, Marie is not a colleague of mine anymore as we both continued our career in other places. However, Mr Baron is still on track. The brand just opened a pop-up store in Paris last Thursday (See pictures below).
You can discover Mr. Baron's products in Paris (1, rue de Richelieu) but you better be quick as it closes its doors tomorrow at 5pm!
Pop-ip Monsieur BARON, from 8th to 11th of December, 1 rue de Richelieu 75001 Paris. Subway: Palais Royal ou Pyramides. In partnership with My Pop Up Store. More details at vip @ monsieurbaron dot com
Article en français ici.