Celebrating life’s meaningful moments with the world’s finest diamonds... that's the concept of Harry Wintson's new print advertising campaign named "Live the Moment" and designed to celebrate the personal meaningful moments of clients’ lives, while captures the joyful sophistication and timeless glamour of diamonds through a contemporary lens.

“Harry Winston is about celebrating the meaningful moments of our clients’ lives,” said Frederic de Narp, President and CEO of Harry Winston, Inc. “Through this new campaign, we wanted to capture the essence of Harry Winston – the beauty, glamour, joy --- in a contemporary and more approachable way. It’s not merely about capturing the rare beauty of Harry Winston diamonds, but the personal emotions they convey for the women who wear them.”

Photographed by famed photographer Patrick Demarchelier, the color campaign was creative directed by Fabien Baron in partnership with Harry Winston. A captivating series of three different ads, the campaign features model Freja Beha wearing a range of Harry Winston’s most iconic diamond jewelry collections, from the Bridal Collection to the contemporary New York Collection by Harry Winston to one-of-a-kind high jewelry designs. The new campaign is scheduled to debut this November, and will run in fashion and lifestyle publications worldwide.