Tiffany & Co: Des ventes en augmentation de 8%
By Marc Menant on - HORLOGERIE & JOAILLERIE - Permalink
Le 11 janvier dernier, le géant américain Tiffany & Co. annonçait une augmentation de 8% de ses ventes pour la période allant du 1er novembre au 31 décembre 2007, soit un chiffre d’affaire de $867,262,000 au niveau monde. Les chiffres sont néanmoins à relativiser au niveau local puisque les conséquences de la crise des sub prime semblent affecter quelque peu le joailier.
En effet, au niveau US, les ventes ont progressé de 4% pour atteindre $449,080,000. Une progression du ticket moyen compense une baisse du nombre de transactions, tandis que les ventes “comparable store” (à compendre par les ventes ne comprennant que celles des boutiques déjà ouvertes, faisant donc abstractions de celles des boutiques ouvertes durant la période) ont baissé de 2%. Les ventes internationales ont quant à elles augmenté de 18% pour atteindre pour $334,766,000 et celles directes, à savoir celles du site internet, restent stables à $69,937,000.
Michael J. Kowalski, CEO de Tiffany de déclarer: "Tiffany's holiday sales results were mixed but we still expect to achieve strong earnings growth in the fourth quarter ending January 31. While we were delighted with continued strong sales growth across Europe and the Asia-Pacific region outside Japan, U.S. sales softened after robust growth for much of the year. In addition, a 10% increase in New York flagship store sales in the holiday period was driven by foreign tourist spending. We believe a recent pullback in U.S. spending likely reflected a more cautious attitude among customers about the near-term direction of the economy and related factors. From a product perspective, we saw healthy sales growth in the engagement jewelry and silver jewelry categories."
Le communiqué de presse ici et plus d'info là.
Michael J. Kowalski, CEO de Tiffany de déclarer: "Tiffany's holiday sales results were mixed but we still expect to achieve strong earnings growth in the fourth quarter ending January 31. While we were delighted with continued strong sales growth across Europe and the Asia-Pacific region outside Japan, U.S. sales softened after robust growth for much of the year. In addition, a 10% increase in New York flagship store sales in the holiday period was driven by foreign tourist spending. We believe a recent pullback in U.S. spending likely reflected a more cautious attitude among customers about the near-term direction of the economy and related factors. From a product perspective, we saw healthy sales growth in the engagement jewelry and silver jewelry categories."
Le communiqué de presse ici et plus d'info là.