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When several watch fans gather together for a drink or a dinner, it is very likely they end up taking wrist shots, also named watchies. And here is what happens when you start taking a watchie of someone taking a watchie. I guess we can call this wrist shot the "inception watchie". Thanks Henri for the funny photo shoot!

2017-01-08_Polo_S1.jpg Watch : Piaget Polo S, automatic version with blue dial


I didn't publish any post for months but it feels good to be back online, starting 2017 with a great energy. The beginning of the year will be intense. The SIHH is around the corner and the world of watchmaking is already all about Geneva. The watch fair 27th edition will be very special. The market has been extremely challenged in the last couple of years and there is no doubt this will be a main topic for many journalists, retailers or brand employees. Yet, I am confident that the main topic will remain... watches. And beautiful ones hopefully. To be honest with you, I can't wait to present you our new timepieces and celebrate with you Piaget's icon, Altiplano, turning sixty this year.


Watchfam, see you all in a couple of days to celebrate watchmaking and passion!

Back home!

What? Did I just make it? Did I just publish an article approximately one year and four months since I last publish something here? Yes, I did. And it feels so good! Like being back home after a long journey. I missed writing but don’t worry, I was never far away from watches and jewelry as you can see on my Instagram or LinkedIn profile!

Baselworld 2016 just ended this week. The world of watchmaking changed so much since I started working in the field. Back in 2006, talking about digital was almost an insult. I can’t remember how many times I heard luxury top-managers telling me that « luxury can’t be online. Communication has to be on printed channels ». Nowadays, not being active online is seen as one of the biggest communication and marketing mistakes for a watch and jewelry brand. Yes, time changes and fighting against changes is such a vain strategy. I can only congratulate Zurich-based watch company SevenFriday that masters online communication so well that it turned into one of the coolest and most popular brands on the Internet.

Another major trend is definitely connected watches. 3 years ago, they were considered as a joke by swiss watchmakers. I had tons of discussions with watch professionals who explaining that connected devices and luxury are simply not compatible. I didn’t agree. And I was right. TAG Heuer, Bulgari launched connected watches. Montblanc launched a connected strap. The market is moving fast and what was seen as joke is now seen as an opportunity (soft version) or as a threat (hard version). But one fact remains : connected watches will changes the face of the watchmaking world. And Swiss watchmakers should better be prepared. Because the world will not wait for them.


I just spent some time at the Bon Génie boutique in Geneva where I discovered this plastic watch. Cool design, I must say. Very familiar, I would add… Guys, you should run to Bon Génie and get your AP RO look-alike watch before the Manufacture of Le Brassus reacts!



I haven’t been very active on Passionluxe.com lately but that doesn’t mean my passion for marvelous watches is less vivid. Actually, it is pretty much the opposite. My professional time is fully devoted to the development of new watches and my free time is almost totally devoted to shooting pictures of amazing timepieces. And that brings us to the point: amazing pictures need a place to be published and Instagram has become my new home. So join me there!









All pictures are mine and were published on my instagram account. Want more? Just follow me there : Instagram.com/passion_luxe

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