Back home!

What? Did I just make it? Did I just publish an article approximately one year and four months since I last publish something here? Yes, I did. And it feels so good! Like being back home after a long journey. I missed writing but don’t worry, I was never far away from watches and jewelry as you can see on my Instagram or LinkedIn profile!

Baselworld 2016 just ended this week. The world of watchmaking changed so much since I started working in the field. Back in 2006, talking about digital was almost an insult. I can’t remember how many times I heard luxury top-managers telling me that « luxury can’t be online. Communication has to be on printed channels ». Nowadays, not being active online is seen as one of the biggest communication and marketing mistakes for a watch and jewelry brand. Yes, time changes and fighting against changes is such a vain strategy. I can only congratulate Zurich-based watch company SevenFriday that masters online communication so well that it turned into one of the coolest and most popular brands on the Internet.

Another major trend is definitely connected watches. 3 years ago, they were considered as a joke by swiss watchmakers. I had tons of discussions with watch professionals who explaining that connected devices and luxury are simply not compatible. I didn’t agree. And I was right. TAG Heuer, Bulgari launched connected watches. Montblanc launched a connected strap. The market is moving fast and what was seen as joke is now seen as an opportunity (soft version) or as a threat (hard version). But one fact remains : connected watches will changes the face of the watchmaking world. And Swiss watchmakers should better be prepared. Because the world will not wait for them.


I just spent some time at the Bon Génie boutique in Geneva where I discovered this plastic watch. Cool design, I must say. Very familiar, I would add… Guys, you should run to Bon Génie and get your AP RO look-alike watch before the Manufacture of Le Brassus reacts!



I haven’t been very active on lately but that doesn’t mean my passion for marvelous watches is less vivid. Actually, it is pretty much the opposite. My professional time is fully devoted to the development of new watches and my free time is almost totally devoted to shooting pictures of amazing timepieces. And that brings us to the point: amazing pictures need a place to be published and Instagram has become my new home. So join me there!









All pictures are mine and were published on my instagram account. Want more? Just follow me there :


Yesterday was a good day for the watch industry. Wait a bit, it wasn’t good; it was great: MB&F launched its new horological machine: the HM6. I am extremely sad I couldn’t attend to the reveal at MB&F MAD Gallery here in Geneva for many reasons. First of all, I love the place. Honestly, I don’t know how many times my week-end walks in Geneva lead me to the MAD Gallery. There, I always feel like a little child in a candy shop. Then, I love the MB&F team. They are all crazy, leaving in a parallel world made of mechanical extravagance. And it is so welcomed in a city and industry that place tradition above everything else. Then, every new launch is a great occasion to see good friends. And eventually, I have always been extremely pleased by what MB&F presented me, from watches to music machine, mechanical pieces of art to great photo exhibition.

As I said, I was extremely sad I couldn’t attend the reveal yesterday (Thanks again MB&F for the invitation. I will make sure I can come next time). So I looked frenetically on the net looking for the first images before I got caught by the big buzz wave. There are now plenty of images and I highly recommend you the excellent and completely biased review of Watch Anist.

Now, the big question: Do I like the watch? Its design is so unique and so different to what I wear every day. It is so disruptive. I see it like a little earthquake in the conventional watchmaking world. This timepiece is a true spaceship, a watchmaking UFO, a crazy design and probably the ultimate toy for big boy. Will it fit on me? I just don’t know but I can’t wait for the moment this spaceship will land my wrist!


Excellence, innovation and watchmaking expertise were duly rewarded on this Friday October 31st in the Grand Théâtre de Genève, on the occasion of the 14th Grand Prix d’Horlogerie de Genève (GPHG) prize-giving ceremony. The international jury of this edition 2014 of the GPHG handed out 16 prizes, including the supreme “Aiguille d’Or”, distinction, awarded to Breguet for the Classic Chronométrie model. The Federal Councillor Johann Schneider-Ammann, who praised the vitality of the Swiss watch industry, officially presented this prize on-stage. Jointly hosted by Mélanie Winiger and Frédéric Beigbeder, the ceremony was attended by around 1,500 guests including influential figures from the world of watchmaking, finance and politics, who congregated in Geneva for this annual celebration of the 12th art.



Aiguille d’Or Grand Prix: Breguet, Classique Chronométrie
Ladies’ Watch Prize: Blancpain, Women Off-centred Hour
Ladies’ High-Mech Watch Prize: Christophe Claret, Margot
Men’s Watch Prize: Urban Jürgensen & Sonner, Central Second
Chronograph Watch Prize: De Bethune, DB29 Maxichrono Tourbillon
Tourbillon Watch Prize: Grönefeld, Parallax Tourbillon
Calendar Watch Prize: A. Lange & Söhne, Richard Lange Perpetual Calendar "Terraluna"
Striking Watch Prize: Hublot, Classic Fusion Cathedral Tourbillon Minute Repeater
Mechanical Exception Watch Prize: Urwerk, EMC
“Petite Aiguille” Prize: Seiko, Grand Seiko Hi-Beat 36000 GMT
Sports Watch Prize: Zenith, El Primero Lightweight
Jewellery Watch Prize: Bulgari, Diva High Jewellery Emeralds
Artistic Crafts Watch Prize: Voutilainen, Hisui
“Revival” Watch Prize: Omega, Speedmaster "Dark Side Of The Moon"
Innovation Watch Prize: Urwerk, EMC
Special Jury Prize: Walter Lange


The public, after votes cast on Internet and at the international exhibitions, selected its own favourite which won the Public Prize: Breguet, Classique Dame.

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